Henry & Flo was created when mum, Kat, was enjoying precious time bonding with
her new daughter.

Watching how quickly baby Flo outgrew her sleep bags and swaddles, Kat decided to create an online space for pre-loved baby wares. Yet it wasn’t only clothing with a short shelf life but items to entertain baby - Montessori inspired toys, in particular. Kat realised how quickly babies became developed, with very different needs along the way, with her eldest Henry being diagnosed with Autism Spectrum Disorder.

As Kat developed as a Mum, so did her brand and the products on offer - yet the
principles remained: products made to a high quality and sustainably, to help keep babies and toddlers feeling secure, engaged and happy.

I found myself inspired by the needs and joys of new parenthood whilst going
through the roller coaster ride of getting a diagnosis for our eldest, and wanted to share this with other parents and carers.

I’m so proud of this small venture, born out of a passion for providing quality, sustainable, and environmentally friendly products. The positive response from other parents and the growing demand is incredible - and I’m so grateful to everyone who values Henry & Flo and uses our conscious products in their lives.